A retired 26+ year executive, Craig Cheek held several key leadership positions within NIKE Inc., the most recent being VP/GM of Team and Licensed Sports including key relationships with the NFL, MLB and NCAA College Programs. Craig was responsible for driving the global category’s business, building deep consumer connections and driving ongoing momentum through key relationships like the National Football League.

Cheek joined NIKE, Inc. in 1990 as a Footwear Sales Account Executive in Southern California, which led to leadership roles in both footwear and sales. More recently Cheek was the VP/GM of Greater China and VP/GM of North America – two of Nike’s largest consumer markets.

In his previous role as VP/GM of Greater China, Cheek focused on accelerating growth and deepening the brand’s connectivity and relevance with Chinese consumers. Prior to his role in China, Cheek spent several years as VP/GM of North America, leading the region through an extended period of growth and profitability.

Craig is married with three sons and enjoys following sports on a global scale, as well as immersing himself into the various cultures where he has lived and worked. Craig is currently spending some time in the Movie/Media Content space and working on delivering an MLB Franchise to the City of Portland.

For the last 25 years, Mike has been one of the most recognized faces and voices on the Northwest sports media scene. For 17 years, he served as the television play-by-play broadcaster for the NBA’s Portland Trail Blazers, and was the longest-tenured TV play-by-play voice in franchise history. During his time in the NBA, he was also a regular on regional and national TV and radio shows, was the editor of Rip City Magazine, and was a regular contributor to nba.com. Mike also provided ancillary programming to the NBC affiliate in Portland, hosted various shows on NBC Sports NW, and was a radio/TV talkshow host. He has deep-rooted relationships with key media members, the NW fan base, corporate sponsors, and continues to serve as a trusted spokesman for several prominent NW brands.

"Always persevere, always have a great perspective, and always have great purpose in your life.” - Russell Wilson

Russell Wilson’s dedication to excellence is exemplified as an elite quarterback in the NFL, an innovative entrepreneur, and community leader. Growing up in VA, Wilson developed a love for football. His determination through high school and college led to being drafted by the Seattle Seahawks (2012). Wilson led them to more wins in team history, including a Super Bowl win (2013). NFL records: Most regular season wins by a QB in his firstfive seasons (56). Most passing touchdowns in a season by a rookie (26). The second-highest passer in history (behind Aaron Rodgers). Wilson’s has acquired a diverse portfolio of business ventures, endorsements and ambassadorships: Nike, Microsoft, Alaska Airlines, Bose, Braun, investor in a Juice Press franchise and an apparel line, Good Man Brand. In 2014, he launched The Why Not You Foundation, a non-profit creating change by motivating and empowering youth. TWNYF raised over $4mil, including $2.6mil for Strong Against Cancer with Safeway. His weekly visits to Seattle Children’s lifts the spirits and brings joy to the hearts of patients and families. Having one of the largest social media following among NFL players (over 10 million), Wilson founded TraceMe, a mobile-first platform that provides exclusive access to fans’ favorite athletes and celebrities providing original content, updates and unique celebrity channels.

Ciara is a Grammy Award winning singer/songwriter, producer, model and actress. Over her thirteen-year career, she has sold over 23 million records and 16 million singles worldwide, including chart-topping hits “Goodies,” “Ride,” “Oh,” “1, 2 Step,” “Body Party,” and “I Bet.” Known for her incredible visuals and stellar dance abilities, Ciara’s videos have been viewed over 1.4 billion times accurately earning her the moniker of “Queen of Dance.” Ciara continues to captivate with her social media prowess reaching over 50 million fans across her platforms and channels.