Story | Portland Diamond Project

Craig Cheek

Founder and President

A retired 26+ year executive, Craig Cheek held several key leadership positions within NIKE Inc., the most recent being VP/GM of Team and Licensed Sports including key relationships with the NFL, MLB and NCAA College Programs. Craig was responsible for driving the global category’s business, building deep consumer connections and driving ongoing momentum through key relationships like the National Football League.

Cheek joined NIKE, Inc. in 1990 as a Footwear Sales Account Executive in Southern California, which led to leadership roles in both footwear and sales. More recently Cheek was the VP/GM of Greater China and VP/GM of North America – two of Nike’s largest consumer markets.

In his previous role as VP/GM of Greater China, Cheek focused on accelerating growth and deepening the brand’s connectivity and relevance with Chinese consumers. Prior to his role in China, Cheek spent several years as VP/GM of North America, leading the region through an extended period of growth and profitability.

Craig is married with three sons and enjoys following sports on a global scale, as well as immersing himself into the various cultures where he has lived and worked. Craig is currently spending some time in the Movie/Media Content space and working on delivering an MLB Franchise to the City of Portland.